Lights, Camera, Action!
Today, I looked into what makes effective video marketing. You may recall in an earlier blog post, that I admitted I don’t love making videos, but I do it anyway and encourage you to make them too.
Because I don’t love the process or frankly the results (who likes to see themselves on film?) I realize the low level of effort I put into these little messages.
Well, that’s about to change. Here is a list – and you can hold me accountable – of ways to make better marketing videos.
Clear and concise messaging: Focus on delivering your core value proposition and key points without using industry jargon.
KS comment: Yep, my videos are a bit rambling. I should write down a couple of bullet point statements before hitting Record.
High-quality production: Invest in good equipment and lighting to ensure your videos look and sound professional.
KS comment: Um, you mean my built-in computer camera and microphone and no lighting, are a problem? I see investment in the future.
Engaging storytelling: Weave compelling narratives or client success stories into your videos to captivate your audience.
KS comment: Maybe a little tricky without client permission. However, I do tell a lot of stories about my parents without asking.
Educational content: Provide valuable information and insights that empower viewers to make informed financial decisions.
KS comment: Finally, something I try to do every time. Also, I work on giving an opinion about something, not just regurgitating rules or information from news sources.
Personalized approach: Tailor your content to your target audience's specific interests, needs, and pain points.
KS Comment: Maybe I do this or maybe I jabber on about what I THINK clients want to hear. Need to pay more attention to what my audience wants.
Brief duration: Keep videos short and to the point, ideally 1-2 minutes long, to maintain viewer engagement.
KS Comment: Amen, sister! Short and sweet, that describes my videos.
Strong opening hook: Capture attention within the first 3-5 seconds to prevent viewers from navigating away.
KS Comment: Room for improvement here. Just like writing blog headlines, creating catchy early hooks is easier said than done.
Call-to-action: Include a clear next step for viewers, such as visiting your website or scheduling a consultation.
KS Comment: Yeah, I almost never do this. An easy fix, but one must be intentional.
SEO optimization: Use relevant keywords in titles, descriptions, and tags to improve search engine visibility.
KS Comment: I’ll need to schedule a meeting with my IT Genius to get some ideas here.
Authentic presentation: Be genuine and relatable to build trust and credibility with your audience.
KS Comment: One thing about my janky, homemade, poorly lit videos is that they surely show the authentic me.
So, this exercise has shown me that while I’m doing a few things well (and at least I’m doing it at all) my video presence can use some serious punching up.
Call to Action: See how I did that? Pick three ideas from the list above to help improve your videos for more effective marketing.
