An opt-in on a website refers to a specific action or process where a user actively chooses or agrees to participate in something, typically by providing their consent or agreeing to receive certain communications or services. This consent is usually given by filling out a form, clicking a button, or checking a box indicating agreement.

Common examples of opt-ins on websites include:

Email subscriptions: Users provide their email addresses and agree to receive newsletters, updates, promotions, or other communications from the website or its affiliated entities.

Cookie consent: Users agree to the use of cookies and similar tracking technologies on the website for various purposes such as analytics, personalization, and advertising.

Marketing preferences: Users indicate their preferences regarding the types of marketing materials they wish to receive, such as product offers, company updates, or special promotions.

A website lead generator is a tool, feature, or strategy implemented on a website with the primary purpose of attracting visitors and converting them into potential leads or prospects. The goal of a lead generator is to capture information about visitors who have shown interest in the products, services, or content offered by the website.

Lead generation is a crucial aspect of online marketing and sales strategies, as it allows businesses to build relationships with potential customers and nurture them through the sales funnel. By capturing leads through various lead generation techniques, businesses can follow up with targeted marketing efforts, provide personalized communications, and ultimately increase their chances of converting leads into customers.

Having a lead generator on your website is like having a friendly greeter at the door of your store, but in the digital world. Here's why you should have one:

Grow Your Customer Base: Lead generators help you capture contact information from visitors who are interested in what you offer. These contacts can then be nurtured into loyal customers over time.

Build Relationships: By offering something valuable in exchange for contact information, like a freebie or exclusive content, you're starting off your relationship with potential customers on the right foot. It shows them that you're willing to give before you receive.

Increase Sales Opportunities: With a list of leads in hand, you have a pool of people who have already expressed interest in your products or services. This makes it easier to tailor your marketing efforts and convert those leads into paying customers.

Drive Traffic and Engagement: Lead generators can be promoted across various channels, driving traffic to your website and increasing engagement. Whether it's through social media, email campaigns, or ads, a compelling lead magnet can attract attention and draw people in.

Stand Out from the Crowd: Not every website has a lead generator, so having one can set you apart from the competition. It shows that you're proactive about engaging with your audience and providing value beyond just selling products or services.

Measure and Optimize: Lead generators provide valuable data on visitor behavior and preferences. By analyzing the performance of your lead generation efforts, you can identify what works best and continually optimize your strategy for better results.

The volume of leads you can expect from a lead generator on your website can vary depending on several factors:

Visibility and Promotion: How prominently your lead generator is featured on your website and how effectively you promote it through other channels (such as social media, email marketing, or advertising) can significantly impact lead generation. A well-promoted lead generator will attract more attention and, consequently, more leads.

Offer Relevance and Value: The appeal of your lead magnet or offer plays a crucial role in attracting leads. If your offer is highly relevant and valuable to your target audience, you're likely to see a higher conversion rate.

Traffic Levels: The amount of traffic your website receives directly influences the number of leads you can generate. Generally, the more visitors you have, the more opportunities there are to capture leads.

We have provided a list of referral partners to help you get started. Please check out our Resources page!

Yes, FMG has the capability to create custom lead generators. You will need to have the Premium Website subscription to access that feature.

They also have the ability to create drip emails, but as of this writing, those emails will need to be manually started; they do not automatically start when someone has opted into a campaign.

CLICK HERE for more about Form Triggered Emails.

Yes. You really do.

While the lead generator adds value, increases traffic to your website, and plants the seed of trust with the potential client, one could argue that the entire purpose of the opt-in is the drip email campaign.

Here’s why it’s important:

Nurture Leads Over Time: Not all leads are ready to make a purchase or take the desired action immediately. A drip email campaign allows you to stay top-of-mind with your leads by delivering a series of relevant and valuable messages over time. This helps nurture relationships and guide leads through the sales funnel at their own pace.

Provide Value Continuously: Drip email campaigns enable you to consistently provide value to your leads by sharing educational content, helpful tips, exclusive offers, or other relevant information. By demonstrating your expertise and offering solutions to their needs, you build trust and credibility with your audience.

Drive Conversions and Sales: Ultimately, the goal of a drip email campaign is to move leads closer to conversion. By delivering the right message to the right person at the right time, you can effectively guide leads through the buyer's journey and prompt them to take the desired action, whether it's making a purchase, scheduling a demo, or requesting more information.

You certainly can! Many advisors have entire libraries of content on their websites. Remember that these eBooks are helping your SEO, adding value to your website, and offering different ways for clients to connect with you.

AND each eBook addresses a specific issue, so every time someone opts into a different book, you’ll know they’re having a specific problem. This offers you the ability to meet them where they are.